Monday, May 19, 2008

Publisher's Memo : Welcome to Our World





On the information superhighway, South Asians are in the fast lane. Nowhere is it more evident than in the heartland of the information technology revolution – Silicon Valley.

A torrent of skilled, intelligent South Asians – overwhelmingly Indian – are flooding into Silicon Valley, powering the IT industry here.

As the community grows, so does the need for media outlets that nurture it and help it flourish.

Several print and broadcast organizations have appeared over the years, eager to take on the challenge. Some do excellent work, too.

However, for a community that prides itself on its formidable technological prowess, oddly, science in general and information technology in particular takes a back seat in the community media. When these areas are covered, articles are often couched in esoteric language or relegated to the business pages.

We want to tell the stories of our community, explore the challenges it faces. We want to take a moment to look at the scientific heritage of South Asia.

We want to tell these stories in a way that is fun, accessible, responsible and informative.

And we want to do it with style.

We come from a region rich in its artistic heritage.

From Konarak to the Hoysala temples of Karnataka, from the exquisite Mughal miniature to folk art on the walls of humble Rajashtani adobe villages, art is part of our lives.

We want our publication to be a worthy representative of the land of the rangoli and kolam.

While we will have a special focus on technology and professionals who serve it, we wish to cast a wider net, as you will be able to tell when you peruse this magazine.

Our community is many splendored, and its interests are diverse. From law to health to Bollywood, nothing will escape our scrutiny.

We make no claims about presenting to you a perfect product, but we do say that we aim to put in your hands every month a magazine that will be the result be a labor of love.

In the end, you will decide whether our efforts are worthwhile. Our success depends on how well our relationship evolves.

Together, we can build a great magazine.

Tuesday, May 6, 2008

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